Conference Program/Sessions

Using newer technology, measurement on the show floor is now easier than before. This can work for all booth sizes, from a 10x10 to an 80x80 or larger. Through actual show results, attendees will learn:

• How to define your measurement objectives
• How to measure impressions and engagement on the show floor
• How to do post show reporting to leadership and make better future decisions about your trade show program

Join me to explore a case study of a long-term user of FastSensor's Tradeshow Analytics to measure engagement and impact of global events. We will briefly describe the technology deployed but primarily focus on how the client (Spiro) has applied the data to make better events and enhance the product for their brand (Bell Helicopter). Attendees will learn about:
 •  Innovation in event measurement using AI/Machine Learning
 •  How to apply the data during the event
 •  How to apply the data after the event
 •  How to use the data to protect and grow trade show budget

What should you do if your booth gets lost in transit to a show? What if it comes back from the show damaged? Have you ever received a surprise fee on your transportation or drayage invoice? In this session, attendees will learn the basics of domestic trade show shipping, including how to reduce your shipping budget and plan for emergencies. You'll walk away with a concrete list of steps you can take to protect your marketing assets. Additionally, this session will review current market trends related to freight transportation and how they may play a role in your event budget and planning. We'll share case studies, discuss real-world emergencies, and view instructional videos that provide best practices in domestic trade show logistics and planning. We'll:

• Identify the variables that make trade show shipping different from shipping other types of goods
• Explore best practices in event shipping documentation
• Discuss the liability limitations of general service contractors, carriers, and exhibit houses
• Understand the various insurance coverage options available to protect your most important assets
• Learn about the state of the transportation industry and possible impacts on service and cost
• Learn the action steps you can take to improve your event shipping strategy

Whether you achieve your exhibiting ROI or not is all down to your booth staffing team. After all, they are engaging the attendees. According to research, 86% of attendees form their impression of your brand based on their interaction with the booth staff. So how do you select the right booth staff and optimize their productivity and effectiveness so that they leave attendees with a positive lasting impression? In this interactive session, you will learn:

• How to strategically assess the four key job roles required for your booth to deliver a compelling attendee journey
• How to select the right booth staff and allocate to specific job roles based on their communication style
• Why setting team-based objectives is more impactful and motivational than setting individual targets
• The top three metrics of booth staff productivity you need to know to validate the staffing expenditure to your finance director

Purpose and impact. Like the game of chess, planning for a trade show takes strategy and forethought. Every decision made to create a booth will affect the outcome for success, from budgeting to design considerations, production timelines to marketing consistency. Whether you're new to the industry or doing your victory lap, this session will help you sharpen your wit and enhance your mindset for what it takes today to exhibit successfully and meet your goals. You'll learn:

• The key moves for creating a memorable brand/event experience
• The economics of rental vs. owned components
• How to design for maximum engagement within a set budget (and how to find extra dollars)
• How to fit trade shows within your entire marcomm strategy
• What you should look for in an exhibit partner (and vice versa)

The most successful vendor(partner)-client relationships thrive on collaboration and mutual understanding. When a vendor and client work best together, they establish clear lines of communication and maintain transparency throughout their interactions. The partner takes the time to truly understand the client's goals, needs, and challenges, enabling them to provide tailored solutions. You will learn:

• What to look for in a client or vendor
• Why trust and open communication is critical for a successful partnership
• Why to treat your client or vendor as a strategic partner
• How to have the 'difficult' conversation with your vendor/client

Hear from EXHIBITORLIVE Small Booth Exhibitors and CTSM Grads as they discuss what to do to stand out with less than 200 feet of space. Are 10x10 booths and smaller your main exhibit size? Learn how these exhibitors add powerful impact to their small booths. Leave with recommendations on how to positively impress your audiences. Understand:

• How a booth that fits in the trunk of your car can reach the same audience as a 20x20 booth
• How pre-show prep can pay off and help you get noticed amongst the large booths
• How floor plan location and booth layout can strengthen your presence
• What specific element our panel recommends every small booth should have
• Review your results by using measurement techniques to determine if you are still right sized or need additional budget for a bigger booth next year

Whether it's your first time utilizing audiovisual components or trying to breathe back life into an annual event, we'll show you ways to turn your event into an experience. Learn to:

• Utilize digital signage that leaves an impression
• Execute live marketing with various audio tracks
• Light it up with LED lights, gobos, etc.
• Secure win-win sponsorships with your vendor

Launching a new brand or product is a significant investment in both R&D and manufacturing. A successful launch requires a strategic, multi-channeled plan to establish brand identity, solidify brand meaning and messaging, and generate a response. Marketing messages need to reach our target audience more than eight times in order to resonate. Message strategy, creative strategy, and channel strategy all come together to bring the right message to the right audience at the right time. Events are an EXCELLENT tactic to include in brand launch plans because of the self-selected audience and the excitement that accompanies an event experience. This session is ideal for new marketing managers and event marketers looking to better understand their brand and product colleagues. Specific topics include:

• Review brand building theory
• Identify efficient brand or product launch approaches
• Explore message strategy and creative strategy
• Discuss the importance of timing to increase the likelihood your audience will be receptive
• Understand the criticality of face-to-face marketing in brand or product rollouts

New to the industry? Learn key steps on developing your event marketing and trade show program strategy. This session will provide you with the basics of event marketing strategy, objective setting, budget allocation, and measurement techniques. Through real world examples, hypothetical situations, and conceptual frameworks, we will give you the tools you need to be a strategic event marketer within your organization and with your agency partners.

• Gain insights into behavioral science and marketing frameworks to help craft an event strategy
• Key questions to consider when defining your event marketing strategy objectives
• Get tips to understand the nuances of trade show industry budgeting and pricing
• Success metrics that matter and how to map to your objectives

If you're a trade show marketer looking to successfully expand your reach into Europe, this session, run under the guidance of EDPA and IFES, will delve into the crucial factors that can make or break your trade show success in Europe. Industry experts will share their knowledge and experiences to equip you with essential info and key perspectives. Join us to compare and contrast the US and Europe in the following areas:

• Trade show venues
• Fabrication facilities
• Freight handling
• Rules and regulations
• Hospitality
• Sustainability

In this session, we explore the synergistic power of combining digital events and social media with live events to optimize marketing results. Drawing from our experience with the "Event Marketing: Redefined" podcast, a blend of pre-recorded content, online activities, and live recordings, we've created a continuous dialogue that amplifies our reach and community engagement. Key outcomes include a qualified sales pipeline, a growing digital audience, and a strong sense of community among clients and team members. We will share the strategy behind this innovative approach, practical execution tips, and insights for those eager to adapt it to their own industry. Attendees will learn:
 •  How to position themselves as industry leaders
 •  How to grow a targeted digital audience using existing in-person efforts
 •  How to convert that audience into actionable leads for sales teams

Marketing professionals are grappling with the emergence of generative Artificial Intelligence (AI) programs. Questions loom: "What is AI?" "Will it replace me?" and "How can I use it for specific marketing tactics like content strategy?" This presentation seeks to clear the air on AI for marketers. We will explore the capabilities of these innovative technologies that streamline tasks, enhance creativity, and maximize efficiency. Join us to explore the synergy between human creativity and AI assistance, unlocking a new era of productivity. We will:

• Define what AI is and its relevance in marketing
• Explore real-world examples of AI tools that enhance content creation, video editing, and graphic design
• Provide guidance on how to effectively use AI, including prompt techniques and best practices
• Discuss the importance of finding the right balance between AI and human creativity
• Guide marketers on how to integrate AI tools into their existing workflows

In today's fast-paced and competitive business landscape, the role of a leader continues to evolve, requiring a proactive approach to personal and professional growth. This session is designed to empower current and emerging leaders with the tools, strategies, and mindset needed to advance to the next level. Elevate your influence as a leader to your team, to your colleagues, to your customers, and to your C-Suite. This leadership session is tailored to inspire leaders to step out of their comfort zones and embrace continuous improvement. Through interactive discussions, real-world examples, and practical exercises, participants will leave with a clear roadmap and the confidence to navigate their leadership journey successfully. Together we will:

• Discuss the traits and attributes of a successful Leader
• Explore our individual Leadership SWOTs
• Discover ways to elevate our Leadership Influence and share Best Practices
• Map out a plan for Leadership growth and continuous development

How do you create an inspiring experience at the second-largest global event for your target audience - while facing a 20% budget reduction? Hear directly from the Philips team how a focus on storytelling and a carefully orchestrated visitor experience achieved not only the cost goal but delivered the largest number of attendees and longest dwell times ever seen. In this session learn:

• Operational tips to add value despite shrinking budgets and increasing costs
• How to establish a creative experience design approach that can be leveraged across the event portfolio
• Win-win strategies for negotiating with event organizers

The mixture of art + science is a key to winning over the hearts and minds of your audience. We'll show you how to flip the conventional design process to create the right type of attendee engagement and drive sales. Your data is the differentiator in the sea of taglines and brand names. It will lead your company to better interactions with attendees and stronger lead quality for your team. Helping everyone win! Learning Objectives:

• Data Matters - How to find relevant data for your target audience to draw interest at your biggest trade shows
• Data Visualization - Creating interesting visuals to draw attention and quickly understand the value your solutions provide
• Sales & Marketing Alignment - Using outcome-based storytelling to change the conversation from features to benefits
• Creating a Sales Engine - making every element of your booth a part of the conversation with attendees
• Booth Design and Flow - using relevant data to understand how to distribute space appropriately between conversations, demos, and displays in your booth
• Making the most of your space - designing multifunctional spaces within your booth by using data to support and promote conversation

Today, event managers face the challenge of delivering impactful events on smaller budgets. In this class, we'll highlight the areas where you can save money and where you should make investments to deliver impactful and memorable experiences with great results. We'll take you behind the scenes of one of the world's top events and share how we crafted Champagne experiences on a beer budget. People are more selective about the business travel choices they make. When they arrive, they expect personal experiences that solve their business issues in meaningful ways. Learn the secrets to craft VIP experiences. We'll share:

• The best ways to measure your events and report actionable data to your management
• The blueprint to crafting cost-effective events that have big impact

Celebrate the learnings during a complimentary reception featuring Nashville’s libations, tasty bites, and a few surprises!

Regardless of size and budget, learn how your booth and events can be designed to attract and engage attendees using inexpensive inspirational ideas from our outside world. Retailers in downtown business districts to the suburbs, and everywhere in between are all trying to attract buyers and influencers, and exhibitors face the same challenge on the trade show or event floor.

• Learn the simple elements that impact the senses, such as color, lighting, nature, and other sensory elements through a behind-the-scenes look at a recent trade show
• Meet the high expectations of business audiences who crave unique experiences that are personal, memorable and fun with cost-effective, cool ideas to elevate your event, trade show or pop-up to buzzy levels
• Prove the effectiveness and success of your event through key data metrics we'll share
• Experience some of our ideas via real-world examples and live experiences as you learn to stand out boldly and simply in a Sea of Sameness

"We must work closely together to make this year a year of global action, one that will be remembered as the dawn of a new era of sustainable development," United Nations Foundation. We know that in order to be considered sustainable, our practices must simultaneously address, handle, and support the four pillars of sustainability: human, social, economic and environmental. From the hard truth to the power the industry holds, this session explores the latest statistics around the environmental impact of events and what event marketers can do to take action to make their events more sustainable. Learning Objectives:

• The Hard Truth - Learn the latest stats on how events are affecting natural resources, waste production, and climate change
• Our Strength as an Industry - The events industry has the power to make a difference if we all work together. Hear some of the positive news and trends in our space
• Event Action Areas - Learn about each event action area and discuss tactical ideas to explore for your next event
• Making Sustainability Accessible to All - How to start the conversation or take the next step

Are you ready to conquer the chaotic world of trade shows with confidence and finesse? This in-depth session will empower you with the essential skills and insider knowledge to navigate your trade show and event program like a seasoned pro. Dive into the minds of three trade show veterans for the best tips and tricks and learn how to:

• Make the most of your time on the road with expert travel tips
• Stay healthy and happy even when you feel like you are on the road more than you are at home
• Alleviate the aches and pains you might get from being on your feet all day
• Take action to avoid being overwhelmed
• Learn the ins and out of helpful apps for travel and trade shows

Do you feel like you are a team of one? Do you ever wish there was someone whom you could talk to who not only understands what a trade show manager does but who also understands your industry? In this session we will show you the importance of relationships not only within your organization but outside your organization as well. Learn:

• How positive relationships drive value personally and in organizations
• How relationships can contribute to your professional growth and make a positive impact
• How to nurture relationships and build partnerships that drive value and satisfy purpose
• How your competitor can become your friend and ally

This tour will be hosted both Tuesday and Wednesday, with limited space. The same content will be presented, so only register for one tour. This session is NOT eligible for CEUs or CTSM elective credits.

Take a guided walking tour of the exhibit hall and visit companies who are presenting technology applications in a live exhibit environment. Each participating company will deliver a brief description of the tech applications in their booth. You will receive a complete list of the company names and booth numbers for your future reference.
 

This tour will be hosted both Tuesday and Wednesday, with limited space. The same content will be presented, so only register for one tour. This session is NOT eligible for CEUs or CTSM elective credits.

Take a guided walking tour of the exhibit hall and visit companies who are presenting technology applications in a live exhibit environment. Each participating company will deliver a brief description of the tech applications in their booth. You will receive a complete list of the company names and booth numbers for your future reference.
 

Despite their importance, trade shows can often be treated as marketing afterthoughts. And given the challenging physical and financial climate of live events right now, exhibiting experiences are being scrutinized. We will take what was once a "siloed" initiative and show how to integrate it into the overall marketing mix by teaching you:

• The importance of educating churning marketing and sales forces so they better understand the exhibits you create
• How to be heard by "managing out" to break through the clutter and justify spending to maximize your experience
• How using these tools and tips will help you progress from being a service provider to having a seat at the table

In today's technological environment, highly sophisticated and dynamic sales and marketing automation tools can help you report tradeshow ROI with ease. Not every company has the financial resources to afford all the flashy tools. Combine that with rising post-pandemic costs for exhibiting and you have even more scrutiny of the tradeshow budget. Have confidence in reporting tradeshow metrics using the tools you have. In this session you will learn how to:

• Assess the landscape & evaluate current processes
• Take inventory of current systems/capabilities
• Establish key performance indicators (KPIs) in conjunction with sales & marketing leadership
• Educate teams on KPI's & ensure leadership is also reinforcing behaviors to achieve the KPI's
• Execute consistently to increase confidence in the quality of marketing leads
• Continually report progress, assess the process, and adjust

Discovery tools are frameworks which serve a two-pronged purpose. They help designers avoid missing basic elements to be addressed and help foster the discovery of otherwise neglected opportunities for fresh new thinking. In this session, three discovery tools will be shared to demonstrate the practical value of their use:

• Experience Design Landscapes for symbols, objects, activities, and systems
• Order-of-Magnitude Thinking on offerings, audience sizes, event frequency, and price points
• Transformation Focus concerning aspirations of customers and dimension of desired change

DEI is a focus for many event marketers who acknowledge the importance of creating experiences that benefit all targeted attendees. But in order to understand impact - and to drive continuous improvement - thoughtful measurement is needed. In this session, Dax Callner (President of the Experiential Marketing Measurement Coalition) will discuss groundbreaking new insight into:

• Establishing clear, measurable DEI goals and KPIs
• The role of optics and risk of 'DEI-washing'
• Sensitive data collection approaches
• Reporting the facts and driving positive change

You will come out of the session with specific, actionable strategies to create and measure diverse, equitable and inclusive events. Join us for this very interesting and thought-provoking discussion!

In just four hours, participants will gain comprehensive expertise in trade show analytics, understanding the significance of trade show evaluation and mastering tools, and strategies to measure success. A passing grade on the certification exam will result in you receiving a Certificate as a Trade Show Evaluation Specialist, demonstrating proficiency in exhibit strategy, measurement and optimization. The course also offers a rich array of additional resources and tools for continuous learning and implementing what was learned. Prior basic knowledge of marketing and trade shows is recommended. Key learnings include:

• Introduction to trade show analytics and KPIs
• Effective lead collection and analysis techniques
• Crafting, deploying, and analyzing feedback surveys
• Implementing mystery shopping and booth observations for direct insights
• Utilizing the latest behavioral tracking technologies to understand attendee engagement
• Creating detailed, actionable reports based on findings

• How healthcare conventions are unique and futureproof
• Why healthcare exhibits reliably draw crowds and create engagement, even in regulated-regulated industry, and even with thin budgets
• Real-world examples, standard practices, tools, and data that you can adapt to stand out on the show floor, create meaningful (measurable) engagement with your attendees, and build credibility within your organization.

Spending too much time spinning your wheels as you try to get control of planning tools or satisfy different stakeholders with content that suits their needs? Dig out from under that stack of mismatched paperwork once and for all! In this interactive workshop, we'll explore:

• Planning documents that help keep the team informed and on track
• Budget management templates for trade shows and corporate events
• Tactics to use for data collection and manipulation
• Collecting feedback and creating reports for measurement
• Communication and presentations

Attendees will receive a variety of templates in Microsoft Word and Excel that can be used as-is, personalized, or used as inspiration for new templates (some templates will be provided prior to class, others may be added during the class). This is a hands-on workshop, so please bring your laptop with you.

What comes to mind when you think about the last day of the show? Empty aisles? Yawns? Bored staffers? In reality there are plenty of things you can do to make that last day more productive. Learn 40 tips and tricks that will help you:

• Accomplish your show goals, including lead generation, sales and generating awareness
• Save time and money
• Keep staffers motivated
• Ensure attendees stay engaged
• Make your job easier

Almost every exhibiting goal is easier to achieve when enough of the right professionals visit your trade show booth. So, whether you’re new to your role and not sure where to start or you’ve been exhibiting for a while but would still appreciate new ideas to drive even more quality traffic to your booth, you’re in the right place! During this fast-paced, interactive workshop, you will:

•    Identify ten strategies to attract more top-quality attendees to your booth and list the three key action steps required to complete each strategy successfully
•    “Choose your own adventure” to reveal bonus examples and extra advice related to your favorite strategies
•    Collaborate with your peers to brainstorm the specific ways you’ll incorporate at least one of the ten strategies right away

Does your company expect you to plan dozens of 10x10 booths a year? Are you overwhelmed by how to handle them when it feels like they should all be a giant experience? Does it feel like they are all lacking in style, substance or excitement? Learn to harness the knowledge you have to create successful booth interactions. This advanced session allows you to first work with your calendar individually as we discuss how to handle a large calendar of dozens of events. Then we’ll open up the floor for discussions and ideas as we tackle these questions:

• How to create a repeatable template you're pleased with
• What elements to repeat to create off booth strategies
• How the approach for vertical events and horizontal differ and how they are the same and how to make that work in your favor

Finally, we’ll break up into peer groups to process what we just learned in a practice event. Given specific parameters we’ll discuss elements we’d add to the booth and beyond then come back and discuss our findings. Leave with a confidence that this year your 10x10 booths don't need to suffer in a sea of events.

Explore the dynamic relationship between sustainability and workforce development in the exhibitions and events sector. Join industry experts as they delve into the impact of fostering a skilled and adaptable workforce through Career and Technical Education (CTE), the Department of Labor (DOL) Registered Apprenticeship Program, and comprehensive Entrepreneurial and Leadership Training. Discover how these strategic initiatives can pave the way for the industry's enduring success and resilience. After the session, participants will be able to:

• Discuss the current state of the workforce and the bridge between education and business through Career and Technical Education (CTE).
• Describe O*Net Codes, how they are established, and the role they play in Career and Technical Education (CTE) and subsequent funding.
• Analyze the Department of Labor (DOL) Registered Apprenticeship Program and its benefits.
• Explain how to enroll in the Department of Labor (DOL) Registered Apprenticeship Program

With the start and stop of events over the past two years - now is a good time to replenish your toolbox. Things have changed and we need to get back to reading the fine print. We can start by:

• Reading the show manual and looking for those hidden/rising costs/surcharges
• Applying new health and safety guidelines
• Noting what jurisdictions have changed
• Differentiating between what the show/venue will cover and what you the exhibitor must cover

This is the stuff you WISH you knew about exhibiting. From trade show "newbie" to the exhibit "expert", these are the pro-tips you have been longing for. With literally hundreds of trade shows under his belt, in a variety of industries, from computers and agriculture, to construction and pharmaceuticals, Scott is sharing some of his own personal "secret" discoveries and solutions that help make your trade shows easier, more successful, and profitable. Learn:

• Why you shouldn't spend that "extra" money on carpet padding
• How to save money during the grand-opening exhibit hall cocktail
• Give-aways that won't be throw-aways
• Dirty little drayage secrets
• Crowd gathering "action steps" that increase your lead counts immediately
• How to motivate your sales staff to maximize your exhibit potential
• PLUS, how to consistently pick the best booth-space location
• And more!

Have a pressing issue but don't know what to do or where to go to? Learn how to partner with show management, general service contractors and suppliers in a collaborative way to address your trade show pain points. Become empowered to bring concerns to the right party in the right way. In this session, attendees will learn:

• Who the players are in the exhibitions and events ecosystem
• Addressing the current most pressing concerns for exhibitors and possible solutions, such as: rising exhibiting costs, access to data and calculating ROI/ROO, and influencing the creation of Exhibitor Advisory Councils
• Examples of current best practices and innovative models
• What you can do to maximize success

Booth Basics Boot Camp 2.0. The rights/wrongs, ins/outs, successes/failures on the trade show floor.

• What is the difference between "epic fail" and "total success" on the trade show floor? Size, budget, location, or a tightly integrated strategy and staff?
• Where do you start? What are the basics? (First step, Quantification)
• Booth layout, traffic flow, and space selection advantages
• Visual and physical barriers that restrict interaction with attendees
• Common errors in booth design and execution
• Booth staff training and exhibitor etiquette
• Sales engagement techniques that help maximize lead counts
• How to make your booth and brand memorable (for all the right reasons)
• Sponsorships and hosted events that add value to an exhibit
• Local, national and international differences in exhibiting

Discover how AI revolutionizes the way we plan, organize, and enhance immersive experiences for attendees. From intelligent chatbots providing personalized assistance to smart data analytics predicting visitor preferences, this event will explore how AI technologies amplify engagement and streamline operations. Gain valuable insights into leveraging AI for seamless event management, real-time audience interaction, and innovative content creation. Don't miss this opportunity to unlock the full potential of AI in the dynamic world of events and exhibitions, such as:

• Understanding the fundamentals of Artificial Intelligence (AI) and its potential in transforming the events and exhibitions industry
• Exploring the various AI-powered tools and technologies available for event planning, management, and promotion
• Learning how AI can enhance attendee engagement, how AI-driven data analytics can provide valuable insights into attendee behavior, and see practical tips and best practices for integrating AI seamlessly into event planning and execution processes

Today's industry event sponsorships need to go "beyond the booth" with activation-oriented experiences that immerse participants who may be joining live or online. In this fun and VERY hands-on workshop you will get experience:
 •  Developing crystal clear, measurable objectives
 •  Building inspiring briefs that lead to big ideas
 •  Brainstorming bold approaches (regardless of budget)
 •  Translating experiences for physical and digital audiences
 •  Effectively presenting ideas to win over stakeholders
 •  Measuring impact to drive future creativity

This workshop is for trade show marketing professionals looking for a comprehensive certificate program. The course was designed as the integration of the CTSM-required Basics of Trade Show Project Management Parts I & II, along with additional robust content to help you get organized for your company’s trade show program - all in one day! Upon completion of the workshop you will earn a certificate that will be sent post-show. Key topics include:

• Understand the basic rules and regulations of exhibiting
• Set up the trade show with project management
• Assess your trade show shipping options
• Compare and contrast material handling - advance warehouse vs. direct to show
• Manage your show orders and including labor orders, rigging, audio visual, internet and more
• Manage your electrical and plumbing orders
• Build an effective on-site implementation plan and selection of shipping methodology
• Prepare for the show dismantle, including the material handling agreement and outbound paperwork
• Discuss trade show budgets and invoice auditing

Plus, we’ll interact with some activities to apply what we’ve learned. Join me as I take you through the trade show project management process from start to finish.

Two items to prepare in advance of the workshop:

1. Submit your puzzling trade show project management questions regarding shipping, show services, material handling, project management, and I&D in advance to Betsy, and she’ll cover some of the submitted questions. 
2. “Bring a show” that you have coming up either this spring or summer and we will outline the project, honing in on key details to help set you up for success, and to use as a template moving forward into future projects.

A well-crafted event mission statement aligns teams against an inspiring goal for your event, and informs external messaging that will drive attendance. This highly interactive session will feature a number of hands-on exercises to:

• Define the "space" your event lives in
• Get clear on the "why" your event exists, and for whom
• Identify the truly unique reasons that your audience should attend

The result: a single, clear and inspiring statement that can become your north-star for all event planning.
PS - this process also works for exhibit stand planning!
Come with your pencil sharpened and an event or exhibit you'd like to focus on (if you don't have one in mind, we'll have a mock one ready to use for the exercise).

Utilizing an in-booth presentation is a great way to attract more attendees and educate those prospects so that they may consider your product or service in the future. However, it's not exactly easy to pull off. You are taking up considerable space in your booth, so you have to make these presentations rock! Join Engagify's Founder and CEO Anders Boulanger as he pulls back the curtain on the right way to build a presentation audience and make your presenters look amazing! You'll learn:

• The advantages of in-booth presentations
• What makes a great trade show presenter
• What types of trade show presentations are there
• Setting your booth up for success
• Crowd creation and retention

Want to improve your lead capture process and maximize your company's lead generation potential while exhibiting? Learn vital new strategies and methods to improve your lead capture process and get up to speed on new technology and trends. This session will help you make the most out of every lead capture opportunity while offering creative ideas to set you up for success, maximize revenue, and beat out competitors fending for the same business on the show floor. Discover industry leading methods, best practices, and new approaches in lead capture including:

• Understanding universal lead capture
• Lead capture – the modern approach, methods in a hybrid world, data collection, qualification tips
• Best practices – maximizing quality and quantity of leads, engaging attendees, building a repeatable process
• Lead follow-up – responding, storing, measuring ROI

Exhibiting success often entails strategic sponsorship investments. With a multitude of choices available, the challenge lies in selecting the most suitable options that align with your company's exhibiting objectives. Join this session to refine your approach and achieve laser-focused success. In this session you will:

• Stay informed about the latest post-pandemic sponsorship trends based on CEIR research
• Revisit and engage in discussions with your peers, drawing insights from CEIR's 2020 study on: the most effective sponsorship offerings for various exhibitor objectives. Do these findings still hold true? What has changed? Discuss how to adapt your sponsorship strategy accordingly.
• Discover how evaluation processes can guide your future sponsorship investments
• Participate in peer-to-peer discussions and brainstorming to reach a consensus on which sponsorships are best suited to help you achieve your specific exhibiting goals
• Gather innovative ideas to enhance your exhibit program in alignment with proven strategies

Event sponsorships come in all shapes and sizes. Are you using your knowledge and relationships to get the most out of the opportunity? We will discuss working with the event organizers/committees to create working sponsorships. We'll look at how to add value to sponsorships that are offered and how to create sponsorships that aren't being offered. We'll also look at how to make sponsorship monies work for you. You will leave with confidence to build sponsorships around your brand, messages and available resources.

• Learn three simple steps to evaluate sponsorships and determine if they are for you
• Conduct analysis of your monies available and align with sponsorships available
• Demonstrate ways to add value to sponsorships already available
• Learn to communicate new sponsorship ideas if what you want isn't available

Event marketers are facing increased pressure from all sides. Corporate budgets are tight, and teams are being asked to do more with less. Event and tradeshow costs have increased although budgets have remained flat. Clear ROI is the expectation, necessitating stronger than ever data-capture and measurement. In this facilitated collaborative session, interact with your peers and together learn ways to effectively manage these pressures. Learn how to:

• Execute great marketing with smaller teams and smaller budgets
• Develop strategies for effectively managing increased event costs
• Demonstrate clear ROI and value from your events and trade shows

The ability to capture attention, convey value, and leave a lasting impression is vital in the competitive trade show environment - particularly if you are the smallest booth on the floor. In this engaging and practical session, you will learn the art of developing impactful messaging that stops attendees in their tracks - or at least stops them long enough for your booth staff to start a conversation. You will learn:

• The main purpose your trade show graphic serves
• The three most important messages to communicate in your graphics
• How to communicate with your key stakeholders so that they don't try to put too much content on your graphics
• The four different messaging hierarchies
• How to structure your message for clarity and memorability

Are you attracting the right audience to your in person or virtual event? Does the experience you’re creating inspire them to act? If not, attendee personas could be the key to improving the results of your next event. Personas are descriptions that represent your ideal target attendees. Once you’ve created personas, you can use them to guide your strategy, messaging, and overall attendee experience. In this hands-on, roll-up your sleeves workshop, you'll learn a step-by-step process to crafting personas that goes beyond traditional demographics to include awareness levels, motivations, interests, and behavioral drivers. We’ll even help you to apply these techniques to your own project. Learn to:
•    Identify your ideal audience
•    Create robust attendee personas for your next event
•    Understand special considerations around personas and virtual events
•    Incorporate persona insights into your marketing plan
•    Use personas to drive your event strategy

Better trade show management begins with better trade show managers. Anyone can have a management title, but only the best are truly leaders. This workshop, designed specifically for today’s leaders and managers, will take the attendees on a deep dive into the Six to Significance framework presented in the book, “Dare to Matter.” Attendees will laugh as they learn how to become a person of significance. Learn to:
•    Increase your personal and team accountability, responsibility, and ownership
•    Create individual and team identities which improve decision making, hiring, and connectedness
•    Recognize and witness the minimizing role of fear as it relates to performance
•    Uncover major performance and relationship obstacles that are rarely discussed
•    Understand the role of risk and the rise of critics

Brand equity is built over time and takes tenacity and discipline to establish and solidify. All marketing tactics and every interaction you have with your target audience is an opportunity to build equity. Often, the focus is on traditional communication vehicles such as advertising and website. Marketers also need to consider events and corporate spaces, such as lobbies and briefing centers, as important components for communicating their brand. In this session, you'll learn the basic building blocks to building brand equity, the importance of documenting and following brand guidelines, and how critical it is to maintain brand continuity through in-person events, environments, and experiences. Session elements include:

• Review the strategic brand management process and the brand resonance pyramid
• Understand the importance of formalizing brand guidelines
• Review the principles and benefits of a thorough brand audit
• Evaluate good and not-so-good brand continuity examples

This legal session will provide an easy-to-understand review of high-level legal statutes which relate to or impact trade shows, exhibits, and events of all sizes. We will learn to understand a variety of federal statutes and provisions (i.e. CDA, DMCA); explore the legal concerns of social media, marketing, and promotions; evaluate the risk associated with typical, trendy, or even crazy activities that occur during events, and become generally prepared to handle unexpected occurrences. Finally, we will take a top-level look at data protection, including aspects of the GDPR and CCPA. Learn to:

• Identify potential legal consequences that can arise from common real-life situations
• Evaluate the apparent and hidden risk potential of various decisions, actions, and situations
• Understand standard best practices and the business decisions associated with them

Understanding national culture is key to creating successful international trade show experiences, but neglecting subtle nuances in cross-cultural interactions can damage relationships and nullify efforts. Recognizing that trade shows are conducted within “the context of culture” can help you see things from a totally different perspective. As we identify and explore the dimensions of national culture, we will share practical insights to help build bridges across cultural divides and better connect target audiences. Some of what we will explore includes:

• Ethnocentricity vs. cultural context
• Cultural intelligence
• Personal identity: individualism vs. collectivism
• Authority and power
• Perspectives on time

This is a two-part session. You must complete 5005 prior to attending this session.

Understanding national culture is key to creating successful international trade show experiences, but neglecting subtle nuances in cross-cultural interactions can damage relationships and nullify efforts. Recognizing that trade shows are conducted within “the context of culture” can help you see things from a totally different perspective. As we identify and explore the dimensions of national culture, we will share practical insights to help build bridges across cultural divides and better connect target audiences. Some of what we will explore includes:

• Lifestyle: being vs. doing
• Communications: verbal and non-verbal
• Risk: uncertainty avoidance
• Social norms: rules and indulgence
• The typical “American” way
• Development of cultural intelligence

European shows coming up? Looking for ways to adapt a US-based brand, connect better with European colleagues, and optimize the cost structure at the same time? Even if your strategy hasn't yet taken you to Messe Dusseldorf, Fira Barcelona, or Amsterdam RAI, get an insider's view of how to approach European tradeshows, optimize for ROI, and fiercely adapt your company’s attendance and presence. In this session you will learn to:

• View the exhibition marketing channel from a European perspective, including: venue locations, history, demographics, and economics
• Distinguish international and regionally focused shows for optimal selection and show strategy
• Identify, estimate costs, and select vendor combinations to optimize ROI and branding for EU-based shows
• Discern brand concepts associated with different European countries, and implications for adapting U.S. brands
• Master the practical nuts and bolts of EU exhibiting with tips to hit the continent running

Poorly executed themes (like those in so-called “themed restaurants”) have tarnished this experience design tool as a crucial technique for creating compelling experiences. Properly understood and executed, themes play a vital role as THE organizing principle for everything being orchestrated, ensuring engagement with customers and prospects. In this session, author Jim Gilmore will share:

• Methods for conceptualizing and employing compelling themes
• A simple checklist for managing environmental and behavioral cues
• A tool for designing for all five senses
• A framework for mixing in memorabilia (versus mere giveaway tchotchkes)

 

• How to prepare prior to a site visit
• Key questions to ask and areas to visit during your tour
• Vital info you may not know, from a vendor's point of view
• How to create your own custom facility inspection checklist

No framework concerning the design of experiences has been as studied by both academics and used by practitioners throughout the world as Jim Gilmore’s model of “Four Realms of Experience.” In this session, Jim will demonstrate how the most engaging experiences create Entertainment, Educational, Escapist, and Esthetic value—and share:

• How this “4E” model can be used as both a diagnostic tool and a design framework
• Core questions to ask to prompt more robust thinking about experience elements
• A technique for focusing design on the quintessential essence of any particular experience

Sustainability is not just about environmental impacts. It is a combination of: 1. Climate Actions - (carbon emissions/shrinking our footprint, local sourcing, circularity, renewable materials, recycled plastic and recycled metals, decarbonizing our supply chain, addressing the fiber used in printing and packaging by investing in forest restoration and protection, etc.) 2. Human Rights - creation of a powerful culture of diversity, equity and inclusion. Developing skills across the event industry labor eco-systems, creating the power of inclusion, and belonging 3. Community - bringing awareness to the issues in the communities that we host events.
As we continue to go back to F2F meetings - it is time for us to make individual choices that:
 •  Reduce the environmental impact
 •  Create a powerful culture of diversity, equity, and inclusion
 •  Help us partner with the communities in which we host events

Discover four unique venues that Nashville has to offer outside of the hotel ballroom. We will visit each site and discuss how unique venues can be used for different types of events to meet your company objectives. Give your attendees something to talk about back at the office by creating an experience and not just an event! You will walk away with:

• Creative ways to shake up your next special event
• Having done a mini site-inspection of four exciting unique event locations
• Specs and floor plans available for the four venues

Have you stepped into an amazing exhibit only to find the takeaway lacked substance? Does your booth have great demos that convey the awesomeness of your product but attendees still seem bored? Brand experience is driven by storytelling that engages the audience and all their senses. Product marketing delivers key differentiators to educate customers on what you can do for them. Both are vital, but at times they seem to compete for attention in exhibits. Explore how to balance both brand and product goals and how each relates to the audience experience through three real-life examples with different budgets and scopes. Gain insights to craft environments that immerse attendees in your brand AND educate them about your products. Learn to:

• Leverage design and create deeper connections to deliver authentic messaging
• Engage your audience's senses in key elements of your brand's story
• Articulate important product differentiators through experience design

How'd they do that? If you have ever experienced a conference, concert, or live performance that had that phenomenal WOW factor, you might wonder where that idea come from. Increasingly, event and exhibit professionals are called on to create brand experiences and moments that matter. It's time to look outside the traditional conference and tradeshow formula and explore how other types of communities are aligning business objective with exhibit strategy and creativity. Go behind the scenes of NFL's live draft, Super Bowl's fan experience, and more.

• Translate build goals into purpose-driven experiences that build community
• Transform your exhibits into experiences that engage, delight and surprise
• Transition attendees into fans of your brand, organization, and mission

Explore both the massive Country Music Hall of Fame & Museum and the boutique-ish Johnny Cash Museum as Jim Gilmore, co-author of The Experience Economy, serves as your guide exploring two of Nashville's signature music-themed museums. Following the two-stop tour, participants will draw from their museum observations and work together to:

• Identify the challenges between bigger versus smaller (and vice versa) footprint experiences
• Develop a list of success factors common to good design, regardless of the amount of space
• Discuss how to make bigger spaces more intimate and smaller spaces more impressive

Marketers and advertisers know the secret to reaching their customers is staying front of mind, and this secret applies to any live gathering. Not too long ago, marketers knew it took an average of 6-8 times for message impact. Now, the numbers are 7-10. This 7-10 rule refers to touch points or “love bites.” These deliberately planned moments are the tools and choices the planner makes to elevate engagement, overall impact and the event experience beginning in the pre and carried through onsite and post stages. Bring your own case study and let’s dissect it, step by step, touch point by touch point, to increase and maximize reach, interaction, and engagement for positive results. You will learn:

• How to create and evoke emotional responses throughout the planning stages
• How to illustrate key objectives and goals
• How to use touch points to evoke sensory responses for lasting impact

Why do we exhibit? The answers tend to be on repeat: brand awareness, showcase a new product, our competitors are there, so we have to be… On the surface, these feel like solid reasons, but are they enough? The theory of Message Driven Communication tells us that we never communicate to simply educate – we communicate because we want our audience to DO something. It's time to harness the power of Message Driven Communication and revolutionize your trade show program. In this session you will be introduced to:

• The concept of "Message Driven Communication" and its significance in trade show success
• A process that is specifically crafted to guide your strategic communication efforts at trade shows
• The art of setting Outcome Driven Goals and how to align them with your exhibiting strategy
• The role of compelling storytelling in supporting your message and engaging the audience
• The crucial role of audience understanding within this powerful communication framework

Diversity, Equity and Inclusion for events are no longer a nice to have - they are a must. In this session we'll explore a range of approaches to ensure that all target audiences get value out of participating in your events and experiences. Topics and real-world examples will highlight:

• The language of DEI: understanding the terminology so you can communicate effectively about it
• Establishing DEI objectives for your event/experience
• Leveraging diverse teams to create and produce the event
• DEI-focused attendee experience strategies, across physical, virtual and hybrid
• Attracting diverse audiences and making sure no one feels excluded
• Making the tough choices: key considerations about how (and how much) to invest in this area
• Measuring DEI results

In our new era of events, attendees expect unique experiences. Many trade show and event managers started their careers managing portable booth programs and pop-up experiences. If you are still managing them, this session will demonstrate how to add the "cool" and uniqueness to meet the expectations of today's attendees.

• Learn the first and most important step: how to build the strategic foundation to have a unique 10' x 10' or pop-up experience cost-effectively
• Identify the five critical elements that require your attention and your agency's ideas to elevate your experience above the rest
• Be aware of the pitfalls to avoid while planning your portable or pop-up experience
• Add visual interest with color, materials, unique elements. See the ideas in action! Five unique 10' x 10' booths and pop-ups will be featured, and we'll breakdown how they demonstrate use of color, materials, textures, and sound

Get an exclusive look at research-backed trends that will define the way you plan events in 2024. Whether you are a seasoned event planner or just starting out, arm yourself with the knowledge to navigate this evolving terrain and set your events apart. Gain the insights you need to face the challenges of an industry deeply changing methods of design, technology, marketing, and engagement. Join us to future-proof your events and make 2024 a year of unprecedented success and innovation! I’ll help you:

• Understand the major shifts in the events industry and what factors are driving these changes
• Adapt your planning strategies to remain relevant and effective
• Be prepared to manage the expectations of an increasingly discerning audience
• Be prepared to ensure the security of digital platforms
• Be prepared to handle anything that comes your way

The events industry has historically been responsible for large quantities of waste to landfill and having significant carbon footprint. In the current climate, sustainable business conduct is paramount for long-term success and the preservation of the exhibitions industry. Many event organizers and their supply chain have signed the Net Zero Carbon Event pledge. More exhibitors are querying the Scope 3 emissions and carbon footprint of their exhibits and what can be done to reduce the environmental impact. Interested in being a more sustainable exhibitor? Attend this workshop and learn:

• The standards EDPA (Experiential Designers and Producers Association) and ESCA (Exhibition Services and Contractors Association) are creating
• The Events Industry Council Sustainable Event Standards for exhibit suppliers
• A case study on the carbon footprint of Maritz’ exhibiting at the IMEX America show
• How to set the Boundaries of your exhibiting GHG Scope 3 emissions
• What to look for from your supply chain
• How to be a more sustainable exhibitor
• How to reduce the carbon footprint of your exhibit

As part of this workshop, you will create drafts of a Sustainability: Policy, Pledge, Plan with achievable goals, Statement of Diversity, Equity and Inclusivity, list of Scope 3 upstream and downstream boundaries and data points for a Carbon Footprint Measurement.

Learn the building blocks for measuring and growing the value of your trade show marketing program. Topics include:
 •  How to ensure that your event investments pay off
 •  Identifying the four sources of value from event marketing
 •  Estimating value for each component of event payback
 •  Establishing a payback ratio as an index of trade show value
 •  Basic organizing and presentation of results to management

Session includes examples, case studies and worksheets to help you apply this knowledge. You will also receive a take-home project that will help you focus on your program's strengths, weaknesses, and likely opportunities to improve your return on investment.

Find focus and clarity through mindfulness techniques that create calm and relaxation. During this session, we'll practice two forms of mindfulness: grounding meditation and authentic journaling. The journaling prompt will give you the opportunity to explore and discover your weekly intention. We'll briefly discuss our findings before heading out to conquer the week. Bring a notebook or journal. You'll leave this session uplifted and ready to make the most of your time at EXHIBITORLIVE. We'll discuss:

• What exactly is mindfulness
• Practicing grounded meditation
• Practicing authentic journaling
• Applying these practices in an ongoing basis

Motivating others is both art and science — until stress hits. Then, it gets really emotional. Whether you need to lead, inspire, or sell, the ideas in this program will prepare you with evidence-based, tested-in-the-trenches tactics. Learn to:

• Transform stress from a procrastinating force into a motivating one
• Use a proven formula to overcome “Why don’t I do what I know I should?" thinking
• Apply tactics that ensure you and your team bring your best self to work every day
• Keep everyone motivated when life gets complicated

Pre-requisite: M1008R, How to Measure the Value of Trade Show Participation - Part I: Basic Concepts.
 

• Assess your program's strengths and weaknesses
• Work with the four elements of value
• Estimate appropriate event budgets, staff and exhibit sizes
• Select and invest wisely in your show schedule
• Apply other types of measurement to complement return on investment
• Assign key performance indicators
• Deploy and apply customer and visitor research
• Report event performance to senior management

Determining your event mix strategy is critical to making decisions regarding your show and event participation. This session will cover five steps in the show selection process to help you make the right decisions, along with templates of forms you can use immediately. We will learn how to:

• Identify markets that represent the most potential
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your show participation

This is Part 1 of a two-part course. Join us as we take you through the trade show project management process from start to finish. Learn to:

• Establish guidelines for successful program implementation
• Identify pertinent show deadlines and milestones
• Break down the implementation process into manageable pieces
• Define the key players within the convention center
• Choose your shipping options: advance warehouse vs. direct to show
• Demystify material handling: what exactly is it?

Pre-requisite: T2014R
 

• Manage your booth installation and dismantle, labor orders, electrical, and rigging
• Work with preferred vendors and order ancillary services
• Build an effective on-site implementation plan and selection of shipping methodology
• Prepare for the show dismantle, including the material handling agreement and outbound paperwork

Armed with a well-organized approach to budgeting, you can enjoy successful money management. In this session you'll learn to:

• Use basic measurement tactics for establishing budget-based goals as benchmarks for long-term planning.
• Create and use budget templates that work FOR you
• Estimate the costs of an exhibit and its related expenses
• Find creative ways to drive down costs
• Publish your results

Events are back, but some of your booth staff may have forgotten how to interact in the real world. Some of your new hires haven't even done a trade show! It falls on you to whip your team into shape. If your training consists of reading some dos and don'ts off a list, then chances are that your "training" will fall on deaf ears and be ignored. Join Engagify's founder and CEO Anders Boulanger, as he reveals his framework and unique group training exercises he utilizes to train exhibit teams all over the world. You'll learn how to:
 •  Win over your booth staff to get more out of them
 •  Cultivate and incentivize "booth hustle" culture
 •  Deliver a unique learning experience that doesn't get old
 •  Use games as a game changer
 •  Make your trainings unique and memorable with tips, tricks and techniques

It's time to unmask your true marketing potential. The best way to enhance your trade show ROI and engage all your attendees moving forward is by utilizing both a digital and in-person marketing strategy. Join us as we highlight two noteworthy trade show strategies that successfully implemented both in-person and digital forms of marketing, creating an engaging approach that your team can utilize as well. In the end, you'll learn how to effectively combine both your digital and in-person elements into one successful trade show strategy, creating a hybrid approach that expands your reach. We'll cover:

• The future of trade shows and live events
• How to develop out a multi-channel approach
• Pre, during, and post-event marketing strategies
• How to maximize your trade show results with a hybrid event strategy

Empowering your events with an integrated marketing communication program can help drive the success you need. Using real-world examples of effective integrated strategies, this session will help you leverage available marketing disciplines by:
 •  Defining show objectives
 •  Matching objectives to the correct marcom tactic
 •  Recognizing your audience
 •  Allocating your budget appropriately
 •  Establishing potential success benchmarks
 •  Understanding pre-, at- and post-show tactics
 •  Analyzing your results

It's no secret that alignment between sales and marketing is critical to optimizing business results. And that alignment is even more important and more challenging when operating in a disconnected, remote environment. Join us to discuss six strategies you can use to get sales and marketing on the same page. Learn to:

• Recognize when sales and marketing are not aligned
• Understand the barriers to alignment
• Identify the areas where alignment is most critical
• Apply practical techniques to drive alignment around objectives, strategies, and priorities
• Recognize critical success factors that foster alignment

This session will provide a comprehensive yet easy-to-understand review of the high-level legal statutes that apply to and impact trade shows, exhibits and events -regardless of size. This session will focus on contracting basics, specific contract clauses that cause liability, breach, modifications, and intellectual property rights. We will:

• Identify potential legal consequences that can arise from common real-life situations
• Learn to evaluate the apparent and hidden risk potential of various decisions, actions and situations
• Discuss standard best practices and the business decisions associated with them

Every project requires a strong foundation, and you can take your event to the next level with these 10 simple tactics. From building an event brand to measuring success, we'll review tools that allow newer corporate event planners to hit the ground running. This session is for corporate event managers with less experience and trade show managers who have been tasked with producing a corporate event. We'll examine how to:

• Build and integrate a strong event-specific brand
• Develop content that matters to your audience
• Hold delegates accountable for their contributions
• Determine what went right and report it

Take a fun and fast trip around the world as we explore seven fascinating, major world destinations! The goal of this session is to equip you with a basic working knowledge of each of these global locations: Abu Dhabi, Tokyo, São Paulo, Mexico City, Düsseldorf, Shanghai, and Hong Kong. You will develop insights, gain a greater appreciation for, and have more confidence in handling shows in these cities. Some of what we will explore includes:

• Exhibition industry sophistication
• People and culture
• Venue particulars
• Geography and climate
• Political and business landscape
• Mindset and philosophy
• Common challenges

Your goal is be perceived as a spark of inspiration, dedication, and consistency. Achieving this requires learning to communicate with and adeptly manage both your managers and your teams. This session will teach you how to choose the right words at the right time-and how to use those words in the right way with the right people. We'll share examples of effective conversations and explain both how to have them and why they work. Leave with insights into how to:

• Influence even when you have no authority
• Deal with micro-managers
• Inspire teamwork
• Navigate internal drama
• Motivate others

Not all graphics are created equal-and neither is their impact. Improve your knowledge of this important subject during this session, which covers the basics of graphic design and production with a specific focus on trade shows and events. Improve your show success and learn:

• The essentials of graphic production
• How to control the process and manage your internal customer
• The basics of environmental graphics
• Integrating your message
• Budgetary impact and planning
• Messaging hierarchy
• Alternative graphic delivery mechanisms

This session will explain the fundamentals of exhibit design and how they apply to your current and future programs. Whether you manage a large global program or a series of small linear exhibits, this interactive session will increase your confidence and improve your understanding of how to design exhibits and @show experiences. Topics include:

• The Big Idea- Analyze the origin and essentials of exhibit design
• Form and Function - Learn why these two words will be forever linked in regards to exhibit design
• Lighting 101 - Review lighting terms and techniques, and explore why lighting can be the biggest impact factor in your exhibit

Regardless of what the future holds for marketing, you will still have to produce tons of great work, often under copious amounts of pressure. The big question is not, "How do I do more?" but rather, "How do I perform to the best of my ability - day in and day out?" Learn:

• How the best marketers on the planet stay energized - even when dancing with deadlines and burn out
• Daily strategies for productivity favored by prolific marketers and overachievers such as Agatha Christie, F. Scott Fitzgerald, and David Lynch
• How to decompress at the end of the workday so that you can relax and fully engage in your life

Here's the ultimate shortcut to success! These are the hidden winning strategies many successful exhibitors employ that are not obvious when you walk by their booths. Because your booth is a real physical space where your company engages with real live people, certain strategies leverage those face-to-face interactions for greater effect. These strategies provide valuable direction to your decisions about show and booth space selection, exhibit design, and promotional activities. Find the winning strategies that work best for your company's situation. In our session we will reveal and discuss:
• Four trade show marketing strategies based on your audiences
• Five trade show marketing strategies based on your booth spaces
• Seven trade show marketing strategies based on other marketing strategies
• Eight trade show marketing strategies based on experiential marketing

Capturing and holding peoples' attention is essential to standing out on a noisy trade show floor. Join us as we define what an attendee's attention is, how it works, and how it's impacted by the trade show environment. Explore the concept of the "Attention Economy," and share case studies of effective programs that hold attendees' attention. Learn to:

• Counter distractions that reduce attendee's attention spans on the show floor
• Create breakthrough messages and delivery systems that grab attendees' attention
• Convert an attendee's attention into dialog and discussion

Learn more about Aluvision’s sustainability practices and the ‘why’ behind our approaches being put into place now to support events industry customer and partner needs.

Learn about Aluvision’s new initiatives for company growth, sustainability efforts, and best business practices that will impact our partners for the better.

Dive into the world of Responsible Facial Analysis and its transformative impact on trade show exhibitions. This session is perfect for exhibitors looking to deepen their understanding of their audience, make data-driven decisions, and significantly elevate their booth performance while upholding an ethical commitment to visitor privacy. Transform data into actionable insights and witness your trade show success reach new heights!

Join us for an exclusive 60-minute session to get answers to your burning questions regarding rules, regulations, and best practices when collaborating with service contractors and union labor. Gain invaluable insights to seamlessly execute a stellar booth and avoid budget overruns. Unleash the power of collective wisdom and leave equipped to elevate your trade show game!

• Discuss the intricacies of trade show regulations to ensure compliance and seamless execution.
• Navigate the complexities of union labor involvement with expert guidance.
• Implement best practices for effective collaboration with trade show service contractors and union labor.

Join our Masterclass, "Fueling the Talent Ecosystem: A Masterclass in Magnetism and Longevity. Discover cutting-edge strategies for attracting, growing, and retaining top talent. It covers marketing approaches including branding, emphasizing partnerships, and thought leadership. The session also explores the significance of the right hires, employee longevity factors, and effective retention strategies.